Earth Hour was underwhelming

My city made a pretty big deal about Earth Hour, saying the whole place would be dark and it would make such a statement and as bonus we'd get to see the stars for once. I was driving home at the time and didn't notice a big difference. A few buildings were darker than usual but still had plenty of nonessential lights burning. Ironically, one of those electronic, back-lit billboards was advertising Earth Hour in bright lights -- during Earth Hour.